With over twenty years of experience as a digital marketing strategist, I specialize in enhancing the online presence of key cultural institutions like museums and libraries. My approach is rooted in innovation and alignment with each institution’s mission. Through moral leadership, my focus is operational excellence, optimizing processes while prioritizing diversity, equity, accessibility, and inclusivity.

I foster a collaborative environment, working closely with leadership to tailor marketing strategies to the evolving needs of the cultural sector. The educational communication tools I create are designed to engage the audience and amplify brand awareness effectively. My strategies are data-driven, tailored to each organization’s narrative, ensuring meaningful community engagement and enhancing the audience’s experience with the institution’s educational content. Digital marketing is essential in maximizing the impact of the programs and exhibits developed by these institutions.

Throughout my career, I’ve been driven by a deep-rooted passion for meeting goals and vastly surpassing them. I believe that the heart of this success stems from a relentless drive for excellence and an insatiable curiosity that fuels my professional endeavors. Here’s a more detailed look at my recent achievements, which I am proud of:

• Securing over 4,500 new contacts in the museum sector: I have actively engaged with professionals across the museum industry, adding over 4,500 new connections. This vast network has honed my expertise in the field and served as a rich resource for collaborative successes.
• Consultancy for not-for-profit entities and international creatives: My work has spanned across the globe, extending consultancy services to over ten non-profit organizations and international artists. In this role, I’ve helped shape strategies that reflect clients’ artistic vision and ensure sustainable growth in their respective markets.
• Fundraising expertise that generated $3.5 million: One of my crowning achievements involves fundraising, which led to the accumulation of $3.5 million through various initiatives and campaigns. My ability to mobilize resources for arts and culture has catalyzed numerous projects from idea to execution.
• Expansion of programs with significant reach: Extending programs’ influence has always been a critical objective. With a strategic approach to diversification, my efforts have seen programs extend their reach to over 7,500 residents, cementing their cultural impact on the community.
• Membership growth multiplied tenfold: In an era where engagement is paramount, increasing membership by ten times is a testament to the innovative engagement strategies deployed. This growth reflects a strong community connection and a robust foundation for future development.

Throughout my career, I have dedicated myself to enhancing cultural understanding and museum education. My accomplishments include developing an educational program in collaboration with the Smithsonian Institution, fostering global cultural awareness. I also initiated national educational programs with the American Association of Museums aimed at promoting diversity, equity, inclusion, and accessibility (DEIA) within cultural institutions. My efforts have broken ground with the establishment of the first national coalition for diverse museum professionals and a scholarship program supporting underrepresented groups.

I organized the “Building Museums” symposium to bring international leaders together for discussions on museum development, and I played a pivotal role in creating the DC History Center in partnership with Apple, celebrating local heritage. My work extends internationally, where I facilitate partnerships with museums worldwide, promoting shared knowledge and cultural exchange. All of my endeavors are driven by the belief that museums are vital agents for societal change, nurturing a more inclusive and empathetic world.

I welcome the opportunity to discuss my experience as a digital marketing strategist with proven ways museums can achieve short—and long-term goals. Please get in touch with me at john@suaudiversified.net.

I look forward to hearing from you!