Introduction

The GLAM sector—encompassing galleries, libraries, archives, and museums—stands at the forefront of preserving and promoting cultural heritage. As technology advances, augmented reality in museums and other GLAM institutions has emerged as a powerful tool that can revolutionize how these institutions engage with their audiences. This article explores how AR is reshaping the GLAM industry, enhancing visitor experiences, and offering new opportunities for education and engagement.

“The Temple of Invention Augmented Reality Experience” Debuts at the Smithsonian American Art Museum April 18 | Smithsonian Institution

History comes alive in a new augmented reality (AR) experience at the Smithsonian American Art Museum. Before it was an art museum, the historical building housed the patent office for the United States, where ingenuity was celebrated and knowledge shared through the display of thousands of patent models. Known as a “temple of invention,” it was a place for ideas and exploration, creativity and change.

Enhancing Visitor Experiences

Immersive Exhibitions

One of the most significant impacts of AR in galleries and museums is the creation of immersive exhibitions. By overlaying digital information onto physical objects, AR allows visitors to experience art and artifacts in new and interactive ways. For instance, visitors can use AR apps on their smartphones or tablets to see historical events reenacted around them or view 3D models of objects too fragile to be displayed.

Skin & Bones promotional video

Skin & Bones brings animal skeletons to life through 3D imagery in the Bone Hall at the Smithsonian’s National Museum of Natural History. Download on the App…

Interactive Storytelling

AR technology in the GLAM sector enables interactive storytelling to bring exhibits to life. In a museum, an AR app might animate a historical painting, allowing visitors to witness scenes from the past. Libraries can use AR to create virtual tours, guiding users through different sections with engaging narratives and visual aids. This storytelling approach enhances learning and makes visits more memorable and engaging.

Virtual Veronese | Past exhibitions | National Gallery, London

Experience Veronese’s painting, ‘The Consecration of Saint Nicholas’, as it would have been seen in 1562

Expanding Educational Opportunities

Augmented Learning

AR for archives and other GLAM institutions offers unique opportunities for educational programs. Through AR, learners can interact with 3D models of artifacts, manuscripts, and historical sites, providing a hands-on learning experience. This is particularly beneficial for educational workshops and school programs, where students can engage with history and art dynamically and interactively.

Welcome to Great Wharton – The National Archives

Discover stories of life in Britain during the First World War by exploring Great Wharton.

Remote Access

AR for remote access to collections makes cultural heritage accessible to a global audience. Virtual tours and remote AR experiences allow people who cannot visit in person to explore exhibits and learn from them. This can significantly increase the reach and impact of GLAM institutions, fostering a greater appreciation for cultural heritage worldwide.

AGO mixes virtual reality with historic art

The AGO’s new exhibit mixes virtual reality with historic works of art. The creators of ReBlink hope the technology will encourage gallery goers to take a se…

Streamlining Operations and Preservation

Enhanced Cataloging and Documentation

AR can assist in cataloging and documenting collections. Using AR glasses, staff can quickly access detailed information about artifacts and artworks, streamlining the inventory process. This technology also aids in preserving items by providing detailed 3D scans that can be used for restoration and conservation efforts.

Use Augmented Reality to Explore a Virtual Museum Gallery from Home

How to use Google Arts & Culture’s Pocket Gallery to see a new Getty exhibition

Visitor Analytics

AR applications can collect data on visitor interactions, providing valuable insights into visitor behavior and preferences. This information can help GLAM institutions tailor their exhibits and programs better to meet the needs and interests of their audiences, leading to more effective and engaging experiences.

Marketing and Outreach

Innovative Marketing Campaigns

AR applications for museums can be leveraged for innovative marketing campaigns that attract new visitors and engage existing audiences. For example, a museum might create an AR app that offers sneak peeks of upcoming exhibits or interactive previews of special collections. These engaging, tech-savvy campaigns can capture the interest of a broader audience, particularly younger generations who are accustomed to digital interactions.

Social Media Integration

Integrating AR with social media platforms can amplify the reach of GLAM institutions. Visitors can share their AR experiences in real time, generating buzz and attracting new visitors. Hashtags and AR filters can create interactive social media campaigns, enhancing the institution’s online presence and engagement.

Conclusion

Augmented reality for cultural institutions is poised to have a transformative impact on the GLAM sector, enhancing visitor experiences, expanding educational opportunities, streamlining operations, and boosting marketing efforts. By embracing AR technology, galleries, libraries, archives, and museums can more effectively preserve and promote cultural heritage and engage with their audiences in innovative and meaningful ways. As the GLAM sector continues to evolve, AR will undoubtedly play a crucial role in shaping its future.

BNF Richelieu – Apps on Google Play

National Library of France, Richelieu site

Author: John Suau